ASSIGNMENT 09


CULTURE

DOES CONTENT
MATTER?
 




PURPOSE
The purpose of this assignment is to critically explore the relationship between form and content in creative and communicative works. Students will reflect on how these two elements—form (the shape, medium, layout, structure that communicate ideas and themes) and content (information)—interact and influence each other in the creation and reception of a piece. This exercise will help you develop a deeper understanding of the ways in which form and content function in design, art, media, and communication.


TASK
Complete the reading listed on this page. Answer the following questions and submit a written response on canvas by 11/20. 

What are the central themes explored in the text below?
Does Content Matter?
F*ck Content
(200-250 words)

As an upcoming generation of designers raised in a digital world, how do you feel about the relationship between form and content?
(300-400 words)

You have gone through a semester long introduction to different perspectives on Design. In your own words, describe what Design means to you.
(200-300 words)

What kind of a Designer or Design Disruptor are you / want to be?
(200-250 words)




READING

Does Content Matter? In Kurt Schwitters’s Hands, Typography Transcends Language
Kevin Ballon, David Klein

F*UCK CONTENT
MICHAEL ROCK

Architype Schwitters
The Foundry Types

(Click on the name of the reading above to open the link)







DUE 11/20
10% of final grade 

Grading Criteria
Examine the connection between design artifacts and culture. How can design cultivate culture? How can culture influence the ideation, production, and perception of designed objects?

Reading Response
Critical engagement: Does the response engage thoughtfully with the text, offering analysis, reflection, and critique?

Originality: Does the response offer original insights or personal reflections, rather than just summarizing the reading?