ART 2370 HISTORY OF DESIGN
CAL STATE LA
Fall 24
WED 6:00PM—8:45PM
FA 321
DESIGN
READINGS >> PRESENTATIONS | 15%
Group, 3 weeks
Meggs’ History of Graphic Design by Philip B. Meggs and Alston W. Purvis.
- The Bauhaus and the New Typography
- The International Typographic Style
- Corporate Identity and Visual Systems
- The Conceptual Image
- Postmodern Design
- National Visions within a Global Dialogue
- The Digital Revolution—and Beyond
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2 | Decolonising design eduction: school of departure No 1 by the Bauhaus Dessau Foundation and Gudskul.
READING >> RESPONSE | 10%
Individual, 2 weeks
Preface: Travelling concepts beyond the Bauhaus
Regina Bittner
Decolonizing art, research, and education through participatory, interdisciplinary practices
Salikhain Kolektib
“An elephant on the eyelid is invisible, an ant across the ocean is visible”: Learning design from Akal-akalan practice archives
@Unconditionaldesign
Hanging School / School Suspended
Mayumi Hirano and Mark Salvatus (Load Na Dito)
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3 | Lights, Camera, Action: Hollywood, Avant-garde, and an intersection of the two.
READINGS >> Featuring Film, Titles, TV Graphics, Light shows, and Video Games | 5%
Group, 1 week
Earthquakes, Mudslides, Fires & Riots: California & Graphic Design by Louis Sanshaus.
Industry and the Indies
- Oskar Fischinger, Allegretto
- Harry Smith, Film #5: Circular Tensions (homage to Oskar Fischinger)
- Saul Bass, The Frank Sinatra Show titles
- Eames office, Glimpses of the USA
- Eames office, Kaleidoscope jazz chair
- John Whitney, Catalog
- Elias Romero, Stepping Stones
- Elaine Bass and Saul bass, Seconds Title sequence
- Bill Ham, Spontaneous painting of projected imagery
- Harry marks and Douglas Trumbull, ABC movie of the week promo
- Single wing Turquoise Bird, Recreation of performance
- Envirolab and E.A.T., Pepsi pavilion at expo ’70
- Wayne Fitzgerald, McMillan and Wife titles
- Robert Abel and Richard Taylor, 7UP Bubbles commercial
- Chris Blum and Heidi Endemann, Levi's Evolution commercial
- Phil Norman, Wonder Woman titles
- Dan Perri, Taxi Driver titles
- Robert Abel and Cod Pederson, Berger Paint TV Commercial
- Pablo Ferro, Citizens Band titles
- David Theurer, Tempest, Atari Arcade Video Game
- Robert Abel, Syed Mead, Kenneth Mirman, and Richard Taylor, Tron
- Barbara Fairbrother Singh and Franz X. Lanzinger, Crystal Castles, Atari Arcade video games
- David Theurer, I, Robot, Atari Arcade video game
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4 | Taking charge of the narrative
Local Los Angeles chapter: Latinx and Asian-American creative culture and artists
VISIT >> RESPONSE | 10%
Individual, 2 weeks
8 weeks | 40%
Grading criteria
Recognize and differentiate between design movements and their historical, social, and cultural significance.
Visual and verbal presentation of works and theories of influential designers and their impact on culture.
Develop and communicate a critical perspective on the relationship between design and historical events.
Learn to be formulate an informed opinion on how design history is written, what is considered important and why, and how to be resourceful in learning about design culture and artifacts from a diverse perspective.
Additionally,
The goal for these assignments is to contribute a critical visual, written, or verbal response to readings through discussions, presentations, and activities. By the end of the course, you should be able to explain and extrapolate on the interrelationships between design, culture, society, technology, materiality, and the environment.
You will learn about historical and contemporary design work and creative culture. It is a good idea to think about how your own visual interests, approaches, and perspective are influenced by the pluralistic and interdisciplinary dimensions of design.